This blog was indeed intended to be primarily dedicated to the above-mentioned cause. Further, our long held intent has been to avoid the temptation of merely drawing attention to an assorted array of clever factoids, so we hope many of our posts are read as general themes that are in turn supported by selective experiences.
We do not pretend to be journalists at Gilead, and so we don’t create a continuous stream of responses to contemporary trends or events here. Moreover, we are certainly not spending time seeking to turn out ready-made solutions for web surfers. Hence, we decided some time ago now to pause, and let the robots and feeds that came to attach themselves to this blog suck air for a good while.
However, for those young people that now believe the road to success may be found to be merely employing a search engine, and the “cut & paste” of ideas; our advice is that we doubt that they will be “picking any winners” in the complicated field of merchandise transport and logistics. In our estimation, their chances of doing so would rank right down there with the government & political executive short-cutters that attempt the same.
If one wishes to out-perform one’s peers in the general transport and logistics sector, however, you will always be required to have a marked corner of winners among your menu of customers, and customer sectoral groups. Often, you will find that you haven’t deliberately solicited many of these entities – but recognising them - and biasing your nurture effort towards them - is an essential skill.
Moreover, at a bare minimum in this same business, you need to be able to readily spot losing scenarios; and be able to respond to your inevitable encounters with them in an appropriate and decisive manner.
If you choose, or are forced by means of circumstance, to play with business that emanates from an identified loser sector, or trade, you certainly need to be at the top of your game day-in-and-day-out. There are opportunities out there, however, as we found when engaged with our past colleagues in building long-term market leading volume, and high yield, in the otherwise renowned low yield trans-Tasman air freight sector. However, any such opportunities require careful crafting and continuous nurture.
Yet even if you are playing at the top of your game in difficult trades, experience & observation should inform you, that in these instances, the black swan event could find you at any point – and mitigation strategies are easier said than landed.